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One Way Link Building Services

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One way link building, also known as inbound link (IBL), Link Campaign or Back linking, refers to any hypertext link on an external website that links to a page on your website.  Inbound Links or one way link buildings are part of off page optimization.  An inbound link gives a visitor to another site a method of easily accessing your site. As a rule (excluding conversion and targeting techniques), the more traffic the better.  Secondly, a correctly placed inbound link may increase your Page Rank (Google method) by adding trust to your site. This is especially the case if the website linking to yours has a high Page Rank. When you consider how search engines index websites it turns out that the more links to your website, the easier it is for spiders to find your page. Most importantly, one way link building should be from content that has similar keywords to those used by your site. Visit our Keyword Research page for more information about keywords.

Although the shift of weight from on page optimization to off page optimization is relatively new, link building is not new to the internet. The specific art of inbound linking has changed considerably because of abuses of reciprocal linking for ranking purposes. In the past, websites amassed as many inbound links as possible from any page. As a website owner, you may have already received spam email asking if you could link or reciprocate a link to another webpage.  One way link building has become much more popular because of its weight in search engine ranking. For example, links from another page to your website should now meet the following criteria:

  • The inbound link should come from a page that is related to the content on your page. (This is also referred to as Local Rank, a Google patented algorithm.
  • The anchor text used for the inbound link should consist of one or more keywords chosen using keyword research.
  • The Page Rank (Google’s ranking system) of the page linking to you also carries weight – an inbound link from a PR7 page is approximately 10 times better than an inbound link from a page with a PR6. Page Rank can be loosely compared to the Richter scale in terms of incremental weight.

Alfa Web Solutions has performed hundreds of Link Campaigns using a specific One Way Link Building strategy. Feel free to contact Alfa Web Solutions about your project and to learn how our link building services can help you achieve better search engine rankings.



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